PROFILE ABOUT TONY SOFTLI
The road to success isn’t easy…
Present position: Entrepreneur, Sports Executive, NFL Analyst and Director of NFLPA Collegiate Bowl
NFL Experience: 15 Years (11 years Front Office Executive)
College: University of Washington
2016 – Present IHeartRadio Seattle – Sports Radio 950 KJR NFL Analyst Former 15 Year NFL Front office Executive brings unique football content. Guest include:Former and current players, General Managers. NFL Beat Writers, NFL League Office Executives and much more.
2011 – 2014 NFL Insider/On-Air Talent and St. Louis Rams Sideline Analyst/Reporter game day crew for WXOS-101 ESPN; gather information and breaking news on all NFL related items; co-host Pro Football Sunday 2 hour; fill-host 2-3 hour shows when directed; contribute (3-4) on air segments per week; contribute up to (2) videos per week & write (5) columns per week for 101Sports.com web-site; freelance blogger for National Football Post “Friday Forecast”; attend all St. Louis Rams practice sessions and all press conferences; provide audio wraps to affiliates; send sound back to studio; conduct interviews; co-host Rams post game show; attend (4) station events yearly; active on Twitter and Facebook in order to build a loyal fan base.
2010 – NFL Analyst for WXOS-101 ESPN, responsibilities; performs the following duties for 101 ESPN, St. Louis #1 radio station; Co-Host “Football Friday” program, Contribute two appearances on both the Rams GAME Day Show, Pre-game “Softli’s Scouting Report” and Post-game show “Softli’s Extra Points”; In studio appearances 3x per week on 101 ESPN weekday talk shows, Daily Blogs and Weekly Video to the Rams section of the stations website, Weekly call-in to selected Rams radio affiliates, Public appearances and will contribute to Commercial Packages. Tony will also fill-in on shifts for Sports Analyst when needed.
Pro Football Hall of Fame member RB Earl Campbell, 101 ESPN broadcast crew Tony Softli, DeMarco Farr and Randy Karraker Radio Row Super Bowl XLV Dallas, TX 2011
Pro Football Hall of Fame member DE Decon Jones, Tony Softli and Jason Barrett 101 ESPN. Radio Row Super Bowl XLVI, Indianapolis, IN 2012
Tony was the Vice president Player Personnel for the Rams (4 years), managing both the College and Pro scouting departments and was responsible for evaluating all information that results in player investigation and talent rating for the Rams draft of college players and Free Agency. Softli joined the Rams in 2006 after serving the Carolina Panthers for 11 years, top talent evaluator from 2000. A former football player and coach at the University of Washington, Softli worked in scouting for the Panthers from the origination of the franchise in 1995. He was the Director of College Scouting before joining the Rams, and held that post for 6 years.
The Panthers’ drafts were among the most productive in the NFL. Under Softli’s supervision (6 years), the Panthers built a Super Bowl team, drafting such Pro Bowl players as Julius Peppers, Steve Smith Sr, Dan Morgan, Kris Jenkins, Jordan Gross, and others like DeAngelo Williams, Chris Gamble, Thomas Davis, Travelle Wharton, while signing starting fullback Brad Hoover and key swing-man Nick Goings as a CFA, and several others who helped the Panthers reach Super Bowl XXXVIII. While coordinating and supervising the Rams drafts in 2007 and 2008, Softli help acquire starters Adam Carriker, Chris Long, Cliff Ryan, Donnie Avery and special team’s standouts Chris Chamberlain and David Vobora.
Softli’s input helped the Rams in the 2009 draft, accruing James Laurinaitis and Bradley Fletcher in the first three rounds, and 2010 draft of Sam Bradford, Roger Saffold, Michael Hoomanawanui, Josh Hull and several others with promising NFL careers.
Tony joined the Panthers as a regional scout in 1995 after four years at the University of Washington, where Tony was an undergraduate and graduate assistant coach. The Huskies won the National Championship in 1991, Pac 10 titles in 1991 and ’92, and made consecutive appearances in the Rose Bowl in 1992 and ‘93. Softli worked in minor league football, serving as head coach and general manager of Britain’s Blackpool Falcons in 1990 and head coach and director of player personnel for the Seattle Cavaliers from 1988-89. A linebacker at Washington, Softli was a member of the Huskies team that won the 1979 Sun Bowl. He played six seasons in minor league football with the Seattle Cavaliers from 1980-82 and Eastside Express from 1983-85.
Tony earned his bachelor’s degree from the University of Washington.
Softli was selected to represent Carolina Panthers at the inaugural Stanford Executive Education NFL Programs for Managers in 2003 started by Coach Bill Walsh and the National Football League. He also served on the NFL College Advisory Committee (CAC) and the National Football Scouting (NFS) Executive Committee.
HOW TO STAY INFORMED
Follow Tony on Twitter (@SoftliSEA) for upcoming events and NFL news updates.